SPEAKERS BIO
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Lennert de Jong worked for various companies in the hotel industry, including SynXis, a central reservation system and distribution solution for hotels, where he played a key role in growing the European portfolio of hotels from 0 to 3500 hotels. Lennert is now responsible for citizenM's automated reservation and revenue management processes and demand generating activities. www.citizenm.com |
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David Knuff is an Assistant Professor of Marketing at Oregon State University-Cascades. Prior to returning to school in pursuit of his Ph.D., David worked in the material handling industry in a sales and marketing capacity. He held an account executive position with Crown Lift Trucks for several years. After Crown David went to work as a sales manager with Cisco-Eagle, Inc. Dr. Knuff's research is primarily consumer behavior oriented. Specifically, in the areas of green consumerism, question and behavior phenomenon, social media, and WOM communication. His research has been published in academic journals as well as discipline specific conference proceedings. He is currently developing a social media marketing training series. |
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Samad Laaroussi, Professor of Marketing and Researcher
Dr Laaroussi holds a PhD degree in economic and social science. He worked for the University of Geneva, where he was responsible for monitoring practical and lab courses mainly for Bachelor and Master students. In parallel, he created and managed a dedicated website for students. This concept was awarded a prize for innovative teaching at the annual AGORATEC Conference (Forum for innovative pedagogy and new technologies in education). In addition, he co-founded the Observatory in Sales and Marketing Strategies (OVSM), a research, training and consulting network. OVSM includes, among its founding members and partners, major companies such as Caterpillar, Firmenich SA, FNAC CH, HP, Banque Mirabaud, Nestlé, Procter & Gamble, groupe RICHEMONT, etc. During his studies, Dr Laaroussi also developed and launched one of the first Cybercafés in Geneva. This first professional experience was followed by a year spent as part of a joint venture created by IBM and Swisscom, where he was responsible for Internet training. Dr Laaroussi then worked for two years as a market research specialist for Sanofi-Aventis Suisse, implementing their CRM system (Customer Relationship Marketing). He continued as an independent marketing research consultant for national and international companies. He is a member of several scientific associations including AFM (Association Française du marketing) and Marketing Science. At EHL, Dr Laaroussi is professor of marketing and leading at the same time applied research projects for Kempinski luxury hotels group. |
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Farhan Lalji is the European Marketing Operations Manager for Yahoo! with responsibilities for marketing channel objectives and measurement across the UK, France, Germany, Spain and Italy. Farhan plays an instrumental part in leading European Marketing at Yahoo! into social media. Previously, Farhan was the head of Business Development and a senior Strategy consultant with Precedent Communications in London working with clients in the Education, health, finance and other industries. Farhan has an Executive MBA from London Business School and a bachelor’s degree in Human Factors and Ergonomics from McMaster University. http://info.yahoo.com/center/us/yahoo/ |
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Hilary Catherine Murphy is a professor and a researcher at Ecole hoteliere de Lausanne, Haute Ecole Spécialisée de la Suisse Occidentale , (University of Applied Sciences- University of Western Switzerland). She has a Ph.D in the diffusion of information and communications technology in the hotel sector from the University of Wales; an M.Phil, also from the University of Wales; a post-graduate diploma in business information technology and a Bachelor degree in business administration, marketing and law from the University of Strathclyde; and a diploma in data processing from Louisiana State University in the USA. Dr Murphy has extensive business experience in sales and marketing management in addition to her experience as a teacher and researcher. She was a consultant and researcher for Xansa and is currently working on several Swiss government funded projects in addition to industry-funded projects. Dr. Murphy has published many technical articles in academic journals and is a frequent presenter at key industry conferences throughout Europe. Her research interests are: • IT benchmarking for the European hotel sector • Social media (web 2.0) and the impact on buyer behaviour • Location-based systems and marketing in the moment • Search engine marketing • Integrated marketing communications –online & offline |
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François Rüf is CEO of Netbreeze and founded the company in 1999 after getting his master in theoretical physics at the Swiss Federal Institute of Technology in Zurich. In his function as CEO he drives innovation in the field of web intelligence and cares about key clients of Netbreeze such as Swiss Re, UBS, Bosch-Siemens. www.netbreeze.ch |
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David Sadigh: digital marketing & online strategy expert David co-founded IC-Agency in 2000, an independent online marketing firm which became the leading Luxury Digital Marketing Company - advising international luxury brands on their digital and e-commerce strategy. IC-Agency is also the author of the world renowned WorldWatchReport™ market research published since 2005 in partnership with Europa Star / VNU Media. IC-Agency has received numerous awards internationally including the 2008 the Strategis Prize for its Excellence in Management. The company is profitable and growing at a two digit rate. Most importantly, several IC-Agency clients have been recognized by their peers and by the press as “champions” in Digital Marketing. Recognized as a leading expert in the field of Luxury Digital Marketing, David is a frequent keynote speaker at conferences including: AdTech Paris, LIFT Geneva, HEC and EHL Lausanne, INSEAD Alumni, and International Luxury Marketing Days. Since 2006, he is also a Member of the Scientific Committee of the Luxury Postgrad of the University of Geneva and a lecturer in several universities and executive education programs.www.ic-agency.com |
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Dr. Roland Schegg is a professor and head of the Tourism Management Unit at the University of Applied Sciences Western Switzerland Valais in Sierre. Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne. He earned his BS from the Swiss Federal Institute for Technology and his PhD from the University of Geneva. His research interests include eService metrics, technology adoption, eTourism and sustainable development such as saving energy in tourism. Website Institut: http://iet.hevs.ch Website Ecole Suisse de Tourisme: http://est-stf.hevs.ch Website HES-SO Valais: www.hevs.ch |
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Dr. Eric R. Spangenberg is Dean of the College of Business at Washington State University in Pullman, Washington, USA where he is also professor of marketing and holder of the Geoff and Florence Maughmer Freedom Philosophy Endowed Chair. Dr. Spangenberg is also a permanent visiting professor in the Center for Customer Insight at the University of St. Gallen in Switzerland. Spangenberg earned his bachelor’s degree at Washington State University, holds an MBA from Portland State University and a Ph.D. from the University of Washington. Dr. Spangenberg’s primary areas of research expertise include self-prediction as an influence technique for encouraging socially desirable behaviors, psychometrics, and environmental psychology. Spangenberg is an award-winning teacher and his widely cited research includes work published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science, and the Journal of Applied Psychology. He has also served on editorial review boards for publication outlets of this caliber. Spangenberg’s research has been featured by numerous media outlets, including the British Broadcasting Corporation, The Learning Channel, CBS, The Economist, The Wall Street Journal, Fast Company, The New York Times, and The Washington Post among several others |
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